Free: the tax return behind my ~$120,000 Christmas light season — plus the shopping list, pricing calculator, and startup guide from 20 seasons. Before you pay a dime. Built around a full-time job, because that's exactly how I built it.
Book the Free 15-Minute CallNo pitch. No pressure. $1632 in tools either way.
A letter from Mark
Hey, Mark here. Quick story, because it explains everything on this page.
In 2007 the housing crash hit. I had four young kids, and Christmas was coming whether we could afford it or not. So I grabbed a ladder and hung lights on 17 houses. It made about $5,000 — enough for present under the tree, a few bills, and our mortgage payment.
Twenty seasons later: 385 homes a year, roughly $120,000 every October through January, almost all word-of-mouth. Still built around a full-time job. I never forgot why house #1 mattered.
Now here's the deal.
Somewhere along the way, this industry got taken over by guys with rented Lamborghinis and income screenshots. And here's the thing about screenshots — anyone can make one. Takes about ninety seconds. I've watched good people — people like you, with a real job and real bills and a real reason to want $10,000–$20,000 before Christmas — get burned by that garbage over and over.
Not a Stripe dashboard. Not a screenshot. The return behind roughly $120,000 in one season of hanging Christmas lights.
Why? Because paper beats both rock and pixels.
— Mark
The headline gift
On our 15-minute call, I'll show you the actual 2025 return behind ~$120K in one October-through-January season.
Nobody else in this industry will do this. That should tell you something about this industry.
Remember, paper beats both rock and pixels. The screenshots are free everywhere. The paper is only on the call.
See the Return — Book FreeAnd that's just the first thing you get free
Book the call, and every piece below comes with it — pulled straight from 20 real seasons.
I run every founder's town through this test before I take a single dollar — population, income, competition. Now you can run your own town first. Takes about 20 minutes. If your town fails, I'll tell you to keep your money. That's the whole point of the test.
The scorecard tells you IF your town works. The System is the HOW.
I bought the wrong gear at least twice my first season. This is the itemized list I wish someone had handed me — exact items, quantities, supplier links.
The list keeps you from buying wrong. The System keeps you from buying it with your own money — deposits fund the gear.
My first season I underpriced half my jobs. One of them cost me money to work. This playbook is the driveway sequence — what to look at on a house, in what order, and how to get to a number you'd actually say out loud.
The playbook gets you close. The full 20-Season Formula gets you exact.
Other guys sell pricing calculators for a couple hundred bucks — and most of them have never hung 385 homes in a season. Mine's built from 20 years of real quotes. Enter the house. Get the range.
The calculator gives you the range. The System gives you the nerve to say the number in a driveway.
LLC, insurance, bank account, the 50% deposit setup — the paperwork that scares most people out of starting. I did it with four kids and a full-time job. This is the plain-English version. No lawyer-speak.
The guide gets your business legal. The System gets it booked.
The real rebooking email behind my 90% repeat rate, annotated line by line. It's the reason one season became twenty. You can't use it until you have customers — but the day you do, it's already in your pocket.
This email fills season two. The System gets you the season one it needs first.
The only cost is 15 minutes of blunt honesty with me — and I might spend those minutes telling you this isn't for you. That's the deal.
The part most pages leave out
Honest answer about what the call is and isn't:
It's not a pitch. It's a fit call. Fifteen minutes. I ask blunt questions, you ask me anything you want, and I show you the return.
I might tell you no. If your town fails the test, or the money's too tight, or the timing's wrong — I'll tell you to keep your money. I've done it before. I'd rather lose a sale than take a spot from someone who'll actually succeed.
Here's what the call is for. I'm taking 15 founding members into the First Season Profit System — the complete playbook behind 20 seasons: the pricing formula, the deposit system that funds your lighting supplies and tools before you spend your own money, the booking engine, all of it. $997 for our first 15 FOUNDERS. It's $1,497 when the founding group closes. Doors close August 15 — not a countdown timer, a calendar. The season won't wait and neither can I.
But you don't decide any of that today. Today you book a free call, see a real tax return, and walk away with $1632 in your free tool toolkit.
Fair?
15 founding spots. Closes August 15. First-come, first-scheduled — that's not a marketing trick, that's a calendar.
Book My Free 15-Minute Call15 minutes · blunt questions · honest answers · the actual paper