Privacy Policy

1. Scope and Acceptance #

1.1 Who This Policy Applies To

This Privacy Policy applies to all visitors, users, customers, students, and other individuals who access or use the Services. It covers information we collect through our Website, our online courses and coaching programs, our SMS/text messaging communications, our email communications, our booking and quote processes, and any other interactions with the Company.

1.2 Acceptance of This Policy

By accessing or using the Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our practices, please do not use the Services. Your use of the Services is also governed by our Terms of Use Agreement, which is incorporated herein by reference.

1.3 Changes to This Policy

The Company reserves the right to change this Privacy Policy from time to time in its sole discretion. Except for changes made for legal or administrative purposes, the Company will provide reasonable advance notice before the changes become effective. Your continued use of or access to the Services following any changes to this Policy shall constitute your acknowledgment of such changes and agreement to be bound by the updated terms. You should check this page frequently so that you are aware of any changes since they are binding on you.

2. Information We Collect #

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you use the Services, including:

• Contact Information. Your name, email address, mailing address, phone number, and any other contact details you provide when requesting a quote, booking a service, subscribing to communications, or creating an account.
• Property Information. Your service address, photographs of your home or property submitted for quotes, roofline measurements, and details about the installation you are requesting.
• Account Information. Username, password, profile details, and preferences associated with any account you create.
• Payment Information. Billing address, transaction amounts, and payment confirmation details. Full payment card numbers and banking details are collected and processed by our third-party payment processors, not by us directly.
• Course and Coaching Information. Information you share during Holiday Light Hustle courses or coaching sessions, including responses to worksheets, submissions to community forums, questions during live calls, and progress within course materials.
• Communications. The contents of messages, emails, texts, and social media exchanges you send to us, along with any information you provide during customer service interactions.
• Testimonials and Reviews. Any feedback, testimonials, photos, or reviews you submit to us or post about our Services.

2.2 Information Collected Automatically

When you visit our Website or use our Services, we and our service providers may automatically collect certain information, including:

• Device and Browser Information. IP address, device type, operating system, browser type and version, screen resolution, and language preferences.
• Usage Information. Pages visited, links clicked, time spent on pages, referring URLs, exit pages, and general browsing patterns.
• Location Data. Approximate location derived from your IP address. We do not collect precise geolocation without your consent.
• Log Data. Server logs, error reports, and diagnostic information about your interactions with the Services.

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Social media platforms when you interact with our profiles or click on our ads.
• Referral partners or affiliates who direct you to our Services.
• Analytics and advertising providers.
• Payment processors regarding transactions.
• Publicly available sources.

3. How We Collect Information #

We collect information through the following methods:

• Direct Interactions. When you fill out forms, request a quote, book a service, purchase a course, sign up for coaching, subscribe to our newsletter, or contact us.
• Automated Technologies. Through cookies, web beacons, pixels, and similar tracking technologies as described in Section 4 below.
• Third-Party Sources. From analytics providers, advertising networks, payment processors, and other service providers.
• Text Messages and Calls. When you send us photos of your property, opt in to SMS updates, or communicate with us by phone.

4. Cookies and Tracking Technologies #

4.1 What Are Cookies

Cookies are small text files placed on your device that help websites remember information about your visit. We use cookies and similar tracking technologies to operate and improve our Services, understand how visitors use our Website, and deliver relevant marketing.

4.2 Types of Cookies We Use

• Strictly Necessary Cookies. Required for the Website to function properly, including for authentication, security, and remembering your preferences.
• Analytics Cookies. Help us understand how visitors interact with our Website by collecting anonymous statistical information.
• Functional Cookies. Allow the Website to remember choices you make and provide enhanced features.
• Advertising and Marketing Cookies. Used to deliver advertisements relevant to you and to measure the effectiveness of our marketing campaigns.

4.3 Managing Cookies

Most browsers allow you to control cookies through their settings. You can typically choose to block, delete, or receive notifications when cookies are being sent. However, blocking certain cookies may impact the functionality of the Services. For information on managing cookies in your specific browser, please refer to your browser's help documentation.

5. How We Use Your Information #

We use the information we collect for the following purposes:

• To Provide the Services. Deliver light installation services, process quote requests, schedule installations and takedowns, fulfill course and coaching purchases, and manage your account.
• To Communicate With You. Respond to inquiries, send quotes, confirm appointments, provide customer service, and send transactional messages related to your account or purchases.
• To Process Payments. Facilitate transactions, issue receipts, handle refunds, and prevent fraud.
• To Improve the Services. Analyze usage patterns, troubleshoot technical issues, develop new features, and enhance the overall experience.
• To Send Marketing Communications. With your consent where required, send newsletters, promotional offers, seasonal reminders, and other marketing materials. You may opt out at any time.
• To Personalize Your Experience. Tailor content, recommendations, and advertisements based on your interests and interactions.
• To Enforce Our Terms. Detect and prevent fraud, abuse, security incidents, and violations of our Terms of Use.
• To Comply With Legal Obligations. Respond to lawful requests from public authorities, comply with applicable laws, and protect our legal rights.
• To Support Business Operations. Conduct internal research, audits, analytics, and business planning.

6. Legal Bases for Processing #

Where required by applicable law, we rely on one or more of the following legal bases to process your personal information:

• Performance of a Contract. To fulfill our contractual obligations to you when you request a quote, book a service, or purchase a course.
• Consent. Where you have given us specific consent for particular processing activities, such as marketing communications or SMS messaging.
• Legitimate Interests. To operate, improve, and secure our Services, provided our interests are not overridden by your rights and interests.
• Legal Obligations. To comply with applicable laws, regulations, and lawful requests.

You may withdraw your consent at any time where processing is based on consent. Withdrawal will not affect the lawfulness of processing carried out before withdrawal.

7. How We Share Your Information #

7.1 We Do Not Sell Your Personal Information

We do not sell your personal information to third parties for monetary consideration.

7.2 Service Providers

We share information with trusted third-party service providers who perform services on our behalf, such as:

• Payment processors and billing providers.
• Customer relationship management (CRM) and email delivery platforms.
• SMS and messaging aggregators.
• Website hosting, analytics, and security providers.
• Course hosting and community platforms.
• Scheduling and booking software providers.
• Advertising and marketing platforms.

These providers are only permitted to use your information as necessary to perform their services for us and are contractually required to keep it confidential.

7.3 Business Transfers

If the Company is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

7.4 Legal and Safety Reasons

We may disclose your information when we believe in good faith that disclosure is necessary to:

• Comply with applicable laws, regulations, subpoenas, court orders, or other legal processes.
• Enforce our Terms of Use or other agreements.
• Protect the rights, property, or safety of the Company, our users, or others.
• Detect, prevent, or address fraud, security, or technical issues.

7.5 With Your Consent

We may share your information with other third parties when you have given us your consent to do so.

7.6 Aggregated or De-Identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you for any purpose, including research, analytics, and marketing.

8. SMS / Text Messaging Data #

8.1 SMS Data We Collect

When you opt in to receive text messages from us, we collect your mobile phone number, your consent record, message content you send to us (including photos of your property submitted for quotes), and metadata related to message delivery.

8.2 SMS Opt-In Data Protection

8.3 How We Use SMS Data

We use SMS data to send quote responses, appointment confirmations, service reminders, course and coaching updates, customer service messages, and occasionally promotional messages when you have opted in. Message frequency varies depending on your interactions with us.

8.4 Opting Out of SMS

You can cancel our SMS service at any time by texting "STOP" to any message you receive from us. Upon sending "STOP," we will confirm your unsubscribe status via SMS. Following this confirmation, you will no longer receive SMS messages from us. To rejoin, sign up as you did initially, or text "START" to resume receiving messages. For help, reply "HELP" or email [email protected].

8.5 Message and Data Rates

Message and data rates may apply for messages sent to you from us and from you to us. For questions about your text plan or data plan, contact your wireless provider. Carriers are not liable for delayed or undelivered messages.

9. Third-Party Services and Links #

Our Services may contain links to third-party websites, applications, or services that are not owned or controlled by the Company. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services before providing them with your information.

The Company is not responsible for the privacy practices, content, or data handling of any third-party services, including social media platforms, payment processors, course hosting platforms, or advertising partners.

10. Data Retention #

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods depend on the type of information and the purpose for which it was collected, including:

• Account and customer records are retained for the duration of your relationship with us and for a reasonable period thereafter to comply with legal, tax, and accounting obligations.
• Transaction records are retained as required by applicable financial and tax laws.
• Marketing preferences and consent records are retained until you withdraw consent or opt out.
• SMS consent records are retained as required by applicable telecommunications regulations.
• Course purchase and access records are retained for the duration of your access to the course, plus a reasonable period for support and record-keeping purposes.

When personal information is no longer needed, we will securely delete, destroy, or anonymize it in accordance with our data retention practices and applicable law.

11. Data Security #

The Company implements reasonable administrative, technical, and physical safeguards designed to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. These measures may include encryption of data in transit, access controls, and regular review of our security practices.

You are responsible for keeping your account credentials confidential and for notifying us immediately of any unauthorized access to or use of your account.

12. Your Privacy Rights and Choices #

12.1 General Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information, including the right to:

• Access. Request confirmation of whether we process your personal information and receive a copy of that information.
• Correction. Request that we correct inaccurate or incomplete personal information.
• Deletion. Request that we delete your personal information, subject to certain exceptions.
• Restriction. Request that we restrict the processing of your personal information.
• Portability. Request a copy of your personal information in a portable format.
• Objection. Object to certain types of processing, including direct marketing.
• Withdraw Consent. Withdraw consent previously provided for processing.

12.2 How to Exercise Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond to verifiable requests within the timeframe required by applicable law. We may need to verify your identity before fulfilling your request.

12.3 Marketing Opt-Out

You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link at the bottom of any marketing email, texting "STOP" to any SMS marketing message, or contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your account, purchases, or services.

13. California Privacy Rights #

13.1 Rights Under the CCPA/CPRA

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights regarding your personal information, including the right to:

• Know what categories of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we share it.
• Request a copy of the specific pieces of personal information we have collected about you.
• Request deletion of your personal information, subject to certain exceptions.
• Correct inaccurate personal information.
• Opt out of the "sale" or "sharing" of your personal information as those terms are defined by California law.
• Limit the use of sensitive personal information.
• Not be discriminated against for exercising your privacy rights.

13.2 No Sale of Personal Information

We do not sell your personal information for monetary consideration. To the extent our sharing of information for cross-context behavioral advertising is deemed a "sale" or "sharing" under California law, you may opt out by contacting us at [email protected].

13.3 Authorized Agents

California residents may designate an authorized agent to make requests on their behalf. We may require verification of the agent's authority and the identity of the consumer before responding.

13.4 Shine the Light

California Civil Code Section 1798.83 permits California residents to request certain information about our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please contact us using the information in Section 20.

14. Other State Privacy Rights #

Residents of certain other U.S. states, including Virginia, Colorado, Connecticut, Utah, and Texas, may have additional privacy rights under applicable state law. These may include the rights to access, correct, delete, obtain a copy of, and opt out of the processing of personal information for targeted advertising, sale, or profiling. To exercise these rights, please contact us at [email protected]. We will respond within the timeframe required by applicable law and may need to verify your identity before fulfilling your request.

15. Children's Privacy #

The Services are not directed to, and we do not knowingly collect personal information from, children under the age of 18. If we learn that we have collected personal information from a child under 18 without verified parental consent, we will take steps to delete the information as soon as possible. If you believe we may have collected information from a child under 18, please contact us at [email protected].

16. Do Not Track Signals #

Some browsers offer a "Do Not Track" (DNT) signal that indicates a preference not to be tracked across websites. Because there is no consistent industry standard for how to interpret DNT signals, our Website does not currently respond to DNT signals. You can still exercise choices about tracking through the cookie controls described in Section 4 and the rights described in Section 12.

17. International Users #

The Company is based in the United States, in the State of Kansas. The Services are intended for use by persons located in the United States and Canada only. If you access the Services from outside these countries, please be aware that your information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your country of residence.

By using the Services from outside the United States or Canada, you consent to the transfer, storage, and processing of your information in the United States and acknowledge that you are responsible for compliance with all local laws.

18. Third-Party Analytics and Advertising #

18.1 Analytics Providers

We may use third-party analytics services to help us understand how users interact with our Website. These providers may use cookies and similar technologies to collect information about your use of the Services and to compile statistics on our behalf. We do not permit these providers to sell your personal information.

18.2 Advertising Partners

We may work with third-party advertising partners, including social media platforms, to deliver relevant advertising to you on and off our Website. These partners may use cookies, pixels, and similar technologies to collect information about your interactions with our Services and other websites. This information may be used to display advertisements based on your interests.

18.3 Your Choices

You can opt out of interest-based advertising from participating companies through industry opt-out tools such as the Digital Advertising Alliance's opt-out page (www.aboutads.info/choices) or the Network Advertising Initiative's opt-out page (www.networkadvertising.org/choices). You may also adjust your device or browser settings to limit ad tracking.

19. Changes to This Privacy Policy #

We may update this Privacy Policy from time to time to reflect changes in our practices, our Services, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this Policy and, where required by law, provide additional notice such as an email or notice on our Website. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.

20. Contact Information #

If you have questions, comments, or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise any of your privacy rights, please contact us at: